There are many people in Canada currently looking to buy new cars or at least buy cars that are new to them. And most of them will require an auto loan to do so. So, instead of doing your own advertising and searching for people who desire auto loans, why not just buy car finance leads? It’s a faster, easier, more directed way to gain sales leads for your business! Stop waiting for people to come your way—why not have a regular database of leads at your fingertips?
What Exactly Does It Mean To Buy New Car Leads?
Simply put, buying leads means purchasing information about customers who may be interested in your product or service. So, in the case of car sales, you would be given names and contact information for people who have expressed interest in buying a car and who desire a loan to do so.
Why Might You Want To Buy Car Loan Leads?
As we mentioned above, it can never hurt to have a larger database of potential loan customers—you want to keep pumping out those loans. Obtaining new and used car leads is a simple, quick way to get new customers.
But, Isn’t It Expensive To Buy Car Leads?
The amount of business you get in return for buying leads will more than pay for itself! The key is to buy quality leads, but we’ll get to that later. You may even find your business requires a bit less marketing as a result, because you’re gaining customers through leads. And, hopefully, these will be repeat customers who need another loan in the future. You may also gain word of mouth business which originated from the originally bought leads.
What Should I Look For When Buying Car Sales Leads?
You’ll find some leads are of a much higher quality than others; it all depends on who you buy your leads from. So, it’s extremely important to make sure you’re buying leads which are applicable to your business. Here’s what you want to look for.
Exclusivity. You want to make sure you aren’t receiving the same car sales leads that a dozen other loan companies are getting. The leads you receive should be given to you, and you only.
Quality. While not all leads will pan out no matter how high quality they are, low-quality leads typically won’t pan out at all.
You want to ensure you are receiving leads from people who are genuinely interested in obtaining a loan to buy a car—not leads meant for another product. And, you definitely don’t want leads that are stolen or obtained illegally.
Local. It’s usually best to deal with someone in your own area, especially within Canada. There’s no point in getting information from US-based residents. You want all your leads to be true potential customers, in your area.
Real-time. Someone who inquired about a car loan several months ago has likely already received one or is not interested anymore. So, you want to make sure you are receiving leads which are time sensitive. Check that all the leads you buy are no older than a few weeks old.
Volume. You want to ensure that the company you choose to buy leads from always has leads available for you when you need them. And, if you’re paying per batch, you’re going to want to get the same number and quality every time.
What Do You Need To Know Before You Buy Car Sales Leads?
It’s important for you to ask the right questions and know all the information before you buy leads. Sometimes, even reputable leads sources have restrictions and other things you need to keep in mind.
Minimum purchases. Some companies have a minimum number of leads you must commit to buying each time. Make sure this is a number you are happy with.
Detailed information. Maybe all you want is a name and a phone number to contact your potential customer. But you should ensure the company you are purchasing the leads from has more detailed information. A name and phone number could potentially be pulled from almost anywhere, while complete information is generally more legitimate.
If they’re opt-out leads. Some people give out their information in order to be contacted, that’s called opting in. These are the ideal leads to get because the potential customer will be eager to receive your call and/or email.
However, sometimes people give their information and specifically opt out of receiving further information from other sources. These are not leads you should be receiving! First, they do not want to be contacted, and the source of the leads should not be disrespecting their wishes by passing their information along.
Return policies. Occasionally, a bad lead can sneak through. Maybe someone gave false information, or they moved or changed their phone number. It’s pretty common to have a few bad leads in every batch. However, you shouldn’t be consistently receiving batches of leads which have a large number of incorrect information, or any leads with obviously fake information. If this happens, you should be able to contact the company and get them replaced at no extra charge.
LendingArch has launched a site built specifically for dealers that provides you with quality, real-time, exclusive, local new and used car loan leads. We go above and beyond to ensure that the leads we give you are valid prospective leads from people actually looking for loans.
LendingArch Dealership Leads has the privilege of receiving the best car loan leads from some of the most powerful auto loan domains. And we guarantee these car sales leads are 100% verified and high intent. At LendingArch for Dealers, we make it easy for your business to buy the highest quality car leads quickly and efficiently.
Contact us today to get the leads your business needs!